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Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for.Optimizing a website primarily involve sediting its content and HTML coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of search engines.
Pay Per Click(PPC)
PPC has a number of advantages to businesses of all sizes. Here are just a few.Small initial investment. The search engines don’t charge a fee to place or run your ad you only pay for the users that click on thead.Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.
What are the Benefits of PPC?
PPC has a number of advantages to businesses of all sizes.Small initial investment. The search engines don’t charge a fee to place or run your ad you only pay for the users that click on thead.Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click troughs. This way you only pay for the traffic to your site, there are no other hidden costs.
Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. For example, we use Google's PPC Adsense product as you can see in the left-hand column.