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Web site globalization entails deploying multiple Web sites across the globe. Effective globalization respects the localization requirements for different cultures, languages and markets while maintaining central control over brand and messaging.
A true global Web presence is a key requirement for today’s businesses. Web site globalization is one of SDL Tridion’s core strengths, fulfilling your needs for multi-site management, balanced central and local messaging and branding, translation management and a centralized collaborative environment for international organizations.
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
A company planning to conduct business globally, or at least in several global markets, will need to develop and execute a website globalization plan. This plan involves a multi-disciplinary team working to address an array of website strategic and tactical initiatives. Issues ranging from target market analysis, translation of site content into different languages, to the establishment of multilingual support capabilities all must be addressed in order to create a truly "globalized", working web presence. While website globalization should be part of any initial website design and development plan, often times companies devote thought to translating their website only after their native market site is up, running and producing measurable ROI.
